quote: Given the resale value of iPhones, buying a device outright — or financing it with installments — and then selling it to Apple or a third party may cost less over time. But arriving at that conclusion requires shoppers to run the numbers and almost nobody is going to do that. https://x.com/markgurman/status/2083925011300315292 | Power On: Apple is reinventing itself as the world’s biggest subscription, with Apple Upgrade being its path to its next trillion dollars of growth. https://www.bloomberg.com/news/newsletters/2026-08-02/apple-subscriptions-macbook-air-shortages-apple-to-make-glasses-health-device-msbvajjp?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4NTY4MTM3MiwiZXhwIjoxNzg2Mjg2MTcyLCJhcnRpY2xlSWQiOiJUSjVBVzFSMjRVOEQwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.n9QvaBQdmko-iUwRDtJDb80m1WResV5qfUXFhpPz-GI

quote: Given the resale value of iPhones, buying a device outright — or financing it with installments — and then selling it to Apple or a third party may cost less over time. But arriving at that conclusion requires shoppers to run the numbers and almost nobody is going to do that. https://x.com/markgurman/status/2083925011300315292 | Power On: Apple is reinventing itself as the world’s biggest subscription, with Apple Upgrade being its path to its next trillion dollars of growth. https://www.bloomberg.com/news/newsletters/2026-08-02/apple-subscriptions-macbook-air-shortages-apple-to-make-glasses-health-device-msbvajjp?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4NTY4MTM3MiwiZXhwIjoxNzg2Mjg2MTcyLCJhcnRpY2xlSWQiOiJUSjVBVzFSMjRVOEQwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.n9QvaBQdmko-iUwRDtJDb80m1WResV5qfUXFhpPz-GI

Source:https://x.com/markgurman/status/2083930739729707435