@aakashgupta TLDR Reply to @aakashgupta: A lot of those streamer clips flooding your TikTok feed were paid for. One Kick streamer spent $1.4 million in five weeks paying strangers to cut up his streams and post them. X just announced it'll start paying those people itself, and it'll pay the person who made the original video on top of that. Here's how the business works. A streamer sets aside a budget, and hundreds of anonymous editors, about half of them in India and Nigeria for one of the biggest networks, watch hours of footage looking for the 30 seconds people will share. They post those moments on their own accounts and get paid by the view. N3on paid $40 for every 100,000 views. Whop runs the biggest clipping marketplace out there, pays clippers around a dollar per thousand views, and was sending out more than $40,000 a day back in April. Do the math on N3on and he was spending about $40,000 a day by himself. One guy was paying out as much as the entire biggest clipping marketplace on the internet. Now think about where those clips actually got watched. Mostly on TikTok and Instagram. So the streamer was basically paying to grow TikTok's audience. And Kick was covering part of the bill for some of its biggest streamers, which means a streaming site was writing checks to send viewers to TikTok. X set it up so the whole thing stays on X. You hit repost on a video, pick a moment, add your take, and post. The clip credits the original and links back to the full video. Both of you get paid out of X's creator payout program. The creator spends nothing, and anyone who wants the rest of the story taps once and they're watching the full video without ever leaving the app. I run a podcast, so one rule in the fine print jumped out at me. You can only clip videos longer than two minutes, and clips max out at 60 seconds. X wants the long video, and the clip is how people find it. According to X's help page, creators can't turn clipping off right now either, so every long video you post becomes raw material for an army of clippers that X pays for. That's a loud pitch to every podcaster who's been putting full episodes on YouTube first. N3on spent $1.4 million in five weeks to get what any creator on X now gets for free.